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There are many topics and lessons, ideas that are worth blogging about again and again. Some things are worth discussing more than once. It could be a topic or idea that you are passionate about or you love. Or it could just be a topic you believe is very important to your readers’.

A topic you believe you should constantly remind your readers about.

Why Do You Even Have To Do This Anyway?

Well, unfortunately, we sometimes do not really get an idea the first time we come in contact with it (read it , listen to it or watch it); many of us have to be reminded many times and in many forms before the idea can take form in our brains.

We need to be exposed to the ideas more than once to see the benefits and understand how it works.

So truly, you will be doing us a favor by exposing us to a topic or idea more than once.

The usual thing to do is just write and post that very interesting and important idea you have on your blog .

The Problem

How do you say the same thing without saying the same thing?

If you make the mistake of publishing the same post again, Google will beat your ass blue black (they may mess up you PR )and you readers will call you insane.

So what do you do?

The Solution

There are actually many ways of publishing and reminding people about the same idea without completely re-posting the same blog post.

Let’s say you want to write a post on email marketing campaign. This is how you can write about it more than once.

8 ways to do it right

1. Write a normal post about what email marketing is and how it is beneficial to people
2. Write “how to do” email marketing (make a list of things to do in the order the should be done)
3. Write “how to not do” ,email marketing( a reverse of  the 2^nd point)
4.   Tell  a story about how email marketing affected a business positively because it was done well
5.  Tell  a story about how email marketing affected a business negatively because it was not done well
6.    Write a sarcastic post on how to fail at email marketing(my favourite)

This post will detail and outline the steps one should take in failing in email marketing. It is a bit similar to the second point but is still different. An example is a post I did titled, how to kill your blog.

7.     Interview someone who has succeeded in email marketing and discuss why he or she succeeded

8.     Interview someone who has failed in email marketing and discuss why he or she  failed

After writing all these posts you would have achieved the goal of saying the same thing many times.

Now you win and readers win too.

Are there other ways you write or say the same thing many times? Please share.

Please if you love this post, comment and tweet it. Thank you.

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